SEEN Group has transformed its Press Office function via tech-enabled fulfilment solution to support brand partners and employee value. SEEN Group collaborated with Colour Alliance on designing an innovative solution that would enhance the business in multiple capacities and resulted in the launch of the Digital Press Office. A digital fulfilment solution which enables professional, efficient, responsible delivery of products to the people that matter, adding optimum value to both our people and brand partners alike.

The Digital Press Office allows for a number of streamlined efficiencies in the day to day running of accounts, including:

• Quality - Communications teams spend more time building relationships, communicating meaningful brand stories and meeting brand objectives.
• Responsibility - The revised press office structure enables a better supply chain, with use of reliable nationwide courier services and use of an electric vehicle for same-day deliveries. Improving responsible delivery offerings was a priority for SEEN Group as regenerative practices continue to be a key focus for the agency and PR network alike.
• Efficiency - The Digital Press Office allows users to digitally track inventories to enhance utilisation of the stock held by PR teams. The hope is that with this will design out over production. It also allows account teams to be more efficient and timelier with stock management.
• Wellbeing - For any business, the health and wellbeing of staff is paramount and the industry-wide move to hybrid working created challenges for planned, proactive and reactive send outs, occasionally compromising staff wellbeing. The Digital Press Office is an excellent solution in ensuring that the health and wellbeing of the team remains excellent at all times.