Selena Gomez's Rare Beauty has launched its first line of products in the US, Canada and Mexico. Rare Beauty uses unique formulas to create breathable and airy make-up that are easily adjustable for coverage and a fresh finish. The line of thoughtfully formulated, thoroughly tested products includes 14 categories and 150 SKUs that are now available on sephora.com. 

Rare Beauty will launch in more regions around the world in 2021.