Condé Nast USA has announced that Carolyn Kylstra has been promoted to editor-in-chief of SELF, the company’s popular health and wellness brand. The company also announced a significant investment and a new content and distribution strategy that will transform Self into a digital, video and socially-led brand.  As a result of the new content strategy, SELF’s regular print production will end with the February 2017 issue.  In the future, SELF will publish special print editions around health and wellness-related moments throughout the year.  The Chinese edition of Self will continue to print its monthly edition.

Earlier this year, self.com embarked on a new digital content strategy led by social video and a completely redesigned and modernised website.  SELF’s expanded video lineup speaks to the entire spectrum of wellness, focusing on health, fitness, healthy eating, body positivity and self-expression.  

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