Selfridges has announced that it has collaborated with Untapped Creatives, a partnership will see British
Black-owned brands displayed in prominent positions in Selfridges’ London flagship on Oxford Street
and available to buy on Selfridges.com.

The first company of its kind to work with stores in this way and on this scale, Untapped Creatives, founded by Funmi Scott, represents a diverse portfolio of Black-owned brands that sell a range of luxury and sustainable lifestyle products.

Carefully selected with an editorial eye, Untapped Creatives’ curated collection of around 20 brands to date, encompassing men’s and womenswear, childrenswear, beauty, eyewear, jewellery, accessories, watches, home fragrances, toys and greeting cards, reveals the luxury of African artisans and beauty of African craftsmanship.

Through its partnership with Selfridges, Untapped Creatives hopes to prove that luxury is universal and is excited to introduce its impressive roster of innovative Black-owned businesses to the Selfridges customer