British musician, Craig David has today (7 August) launched a new fashion capsule collection that is available exclusively at Selfridges’ stores in London, Birmingham and Manchester, as well as online. The Craig David Collection is comprised of a series of bold graphic t-shirts, hoodies and long-sleeved tees inspired by his music and sound, the designs feature typography and imagery influenced by his lyrics and career as well as paying a stylistic nod to flyers, album covers and the uniquely British culture of the early UK Garage scene.

Craig David said, “I’m really honoured to be working together with Selfridges to launch this collection. I wanted to create a fresh and exciting new clothing line for my fans that represents where I am musically today, but also influenced by the style of where I came from.”

The launch coincides with Selfridges’ Music Matters season celebrating the correlative relationship between music and style that runs in-store from 26 June - 18 October, and the collection was produced in partnership with Bravado, UMG's leading merchandise and brand management company.