Selfridges has launched a series of online and in-store experiences centred around wellness and self-care, under the theme Superself. The retailer has teamed up with sensory reality experts SENSIKS to offer its multisensory pods and hypnotic digital experience, Magic Horizons. 

The sensory reality pod is equipped with bespoke fragrances, infrared light, head and sound sensors. Inside the pod, the Cosmic Flow VR experience will take you on a relaxing journey through an otherworldly digital dimension, full of kaleidoscopic forms and crazy colours, with relaxing music and evocative fragrances. 

Whereas, SENSIKS’ Magic Horizons experience has been designed as a form of relaxing escapism. You’ll be transported into a utopian universe with spinning planets, tropical green landscapes, and upbeat meditative music.

Selfridges' wellness experiences are now available in-store and online.