Selfridges has revealed that this summer it is launching a one-of-a-kind wedding experience for couples looking for a non-traditional ceremony at its iconic grade II listed London store. Over the last year, restrictions around ceremonies and receptions have halted or postponed over 150,000 couples’ plansSe. Selfridges has responded to this through its newly acquired wedding licence, allowing ceremonies to be hosted in the Oxford Street store. 

The store is offering three curated micro-wedding packages: Just-The-Two-Of-Us, Earth Lovers and All-Out Extraordinary. All packages will be centred around Selfridges experiences that are special and inspiring, such as a wedding breakfast in Brasserie of Light, a private screening of a favourite film in The Selfridges Cinema or DJ set with Sink The Pink, and can be tailored to meet individual couples’ needs. The ceremonies will take place in a dedicated Wedding Suite on the fourth floor of Selfridges London, which will be made over for each wedding depending on the chosen package.

As part of resale initiative Resellfridges and Selfridges’ Project Earth commitment to explore circular retail models, The Corner Shop will see a wedding takeover this August, with a specially curated collection of vintage and pre-loved womenswear, menswear and accessories for the wedding party and guests as well as those getting married. 

Rebecca Warburton, Selfridges Director of Events & Customer Experiences, says: “We’re driven by making our customers’ worlds brighter through unforgettable experiences. For those looking for a truly unique way to get married this summer, we’re excited to launch weddings at Selfridges. Bringing together some of our amazing experiences, we can’t wait to create custom packages in celebration of people’s love for each other.”

Enquiries and bookings for Weddings at Selfridges can now be made at weddings@selfridges.co.uk or visit the Experience Concierge at Selfridges London.