Online resale platform Sellier has announced the acquisition of luxury super brand reseller Worn by way of an asset sale. In a cash deal financed independently by Sellier, the acquisition brings together two companies, both servicing ultra-high-net worth consumers' resale needs in the luxury market. As part of the deal, Worn, run by CEO Bella Buchanan, will be onboarding Worn’s buyers and sellers onto the Sellier platform, which will grow the Sellier business by around 25% in the coming year.

“I am so excited that WORN and @sellierknightsbridge have joined forces. We are two companies with a joint mission to provide the best resale experience in the industry. When Lily and I started WORN, we wanted to make luxury clothes and accessories available to a wider audience, and to contribute to sustainable change in the fashion industry. This partnership allows us to take that mission even further. I believe that we are stronger together and i’m so excited to see what this new chapter brings.” Bella Buchanan, CEO, Worn.