SEO has become increasingly important for PR professionals in recent years. By using SEO best practices in their work, PR professionals can help to ensure that their clients' websites and content are seen by more people. Here are the top tips for PR professionals who want to incorporate SEO into their work:

• Do keyword research. This means identifying the keywords that people are using to search for information related to clients' brands. Once the target keywords are selected, you can start to optimise your clients' website content for those keywords.
• Optimise your website's content. Use the keywords you're targeting in your clients' website title tags, meta descriptions, and content. You should also make sure that your content is informative and engaging.
• Build backlinks. Backlinks are links from other websites to your clients' websites. Backlinks are important for SEO because they tell search engines that a website is a valuable source of information. There are many ways to build backlinks, but some of the most effective ways include guest blogging, submitting your clients' websites to directories, and participating in online forums.
• Track your progress. This means using SEO tools to track your clients' website search engine ranking and make sure you're making progress.

In addition to the general SEO tips above, here are a few more in-depth tips that PR professionals can use to improve their SEO:

• Write press releases that are optimised for SEO. Make sure to include the keywords you're targeting in the title, headline, and body of the press release. You should also include links to your clients' websites in the press release.
• Submit your press releases to relevant directories. Submitting your press releases to directories can help you get backlinks to your clients' websites, which can improve your SEO.
• Guest blog on other websites. When you guest blog, make sure to include links to your clients' websites in your author bio.
• Participate in online forums. When you participate in forums, make sure to include links to your clients' websites in your signature.

SEO is an important tool that PR professionals can use to help their clients' brands reach more people, build credibility, and generate leads. By following the tips in this guide, PR professionals can improve their SEO and help their clients' brands succeed online.