K-inspired Seoulista Beauty has launched in the UK and has appointed Naomi Scroggins, formerly Communications Director at L’Oréal Professional Products, to handle its UK PR. 

Its first range, Instant Facial, is Influenced by the lasting effects of an in-salon facial. The masks are natural and biodegradable and use the latest transfer technology. They are dermatologist tested, paraben and mineral oil free, contain no sulphates or artificial colours, and are 100% cruelty-free. The range consists of:

• Charcoal Detox Instant Facial (£7.99)
  purifying mask that contains a powerful mix of charcoal and volcanic ash to detoxify and refine your skin.     
• Super Hydration Instant Facial (£7.99) 
  Contains Hyaluronic Acid and a powerful mix of vitamins including sugar maple extract for a perfect anti-ageing treatment that leaves the skin plumped, lifted and glowing.    
• Brightening Instant Facial (£7.99) 
  An antioxidant-rich formula to help correct your skin tone, Vitamin C and AHA’s exfoliate the skin and hydrate and smooth its texture while fading dark spots and pigmentation caused by sun damage.     
• Correct & Calm Instant Facial (£7.99)  
  Contains witch hazel and eucalyptus leaf to reduce skin irritation, blemishes and redness as well as minimising pores.