Sephora has announced the eight brands chosen to participate in its 2021 Accelerate incubator programme. Accelerate helps beauty brand founders with support for successful brand launches, and this year, to reflect Sephora's commitment to increasing representation in prestige beauty of founders of colour. 

This year's winners are:

glory
Skincare brand formulated for melanin-rich skin from head to toe, founded by Alisia Michelle Ford

54 Thrones
Skincare brand that honours African beauty, founded by Christina Funke Tegbe

kulfi
Make-up brand that celebrates South Asian beauty, founded by Priyanka Ganjoo

Eadem
Skincare brand made with science-backed ingredients and heritage botanicals, founded by Marie Kouadio Amouzame and Alice Lin Glover

ríes 
Stylist, eco-friendly and functional travel-beauty and toiletries line, founded by Megan Graham

Imania Beauty
Wellness-centred haircare brand designed for textured hair, founded by Nia Wellman

! hyper
Results-driven skincare brand made for skin of colour, founded by Desiree Verdejo

Topicals
A skin-positive skincare brand that advocates for mental health, founded by Olamide Olowe

For more information please visit sephoraaccelerate.com.