TRACE Publicity has been appointed to handle all UK and Ireland PR & influencer activity for global retailer Sephora overseeing the launch into the UK. Sephora will be launching in the UK market on 17 October, when the Feelunique website, which Sephora acquired a year ago, will become Sephora.co.uk, complete with the brand’s signature iconic black and white stripes.

The fully immersive website, twinned with the coveted Sephora App, will offer UK consumers an inspiring gateway to discover Sephora’s unique selection of prestige products from makeup to fragrance, skincare, haircare, and wellness. Sephora.co.uk will be showcasing a stellar lineup of brands that are exclusive to Sephora UK, including Tarte Cosmetics, ILIA, Makeup by Mario, ONE/SIZE by Patrick Starrr, GXVE by Gwen Stefani, Skinfix, Vegamour, and Sephora’s own Sephora Collection. Alongside this coveted collection will be an expansive assortment of premium beauty brands, including Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN, Glow Recipe, and many more. Sephora’s iconic holiday assortment and advent calendars will also be available on the website at launch. The online launch will be followed by the opening of a Sephora store in London in Spring 2023, enabling consumers to benefit from all the digital and physical service, in-store beauty expertise and experiences that millions of Sephora customers love around the world.