Award-winning travel PR and marketing agency Lotus has been appointed to manage all PR activity for Shangri-La Rasa Ria, Kota Kinabalu, Malaysia, in the UK. One of the most luxurious properties in Borneo’s Kota Kinabalu and part of the globally renowned Shangri-La portfolio, Shangri-La Rasa Ria first opened its doors in 1996 and features 499 elegant rooms and suites, a state-of-the-art spa, 10 varied dining options and an 18-hole championship golf course, Dalit Bay Golf & Country Club. Lotus has been briefed to support a robust media relations strategy in this key phase as the hotel reopens to international visitors. There will be a strong focus on increasing awareness and driving sales, whilst establishing Shangri-La Rasa Ria as a post-pandemic escape that promises an environmentally conscious approach to luxury. While the UK will be the primary focus of the communications strategy, there will also be a component to expand its presence with Australian media.