Apsley Public Relations has been appointed to handle the global PR strategy for London-based designer handbag brand SHERENE MELINDA, with a particular focus on global press, celebrity affiliation and blogger outreach. The brand's distinctive range of handbags has caught the eye of fashion bloggers, journalists and customers, while the brand has recently exhibited at international trade event Pure London and Africa Fashion Week London. Since the brand's inception, it has released three collections, with its newest two-piece collection featuring a range of time-honoured totes and classic clutches in an assortment of vibrant colours.  

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SHERENE MELINDA in 'fashion & accessories'