Shiseido Group has announced the appointment of Cecile Budge as Country General Manager for the UK & Ireland.

This appointment is part of Shiseido EMEA’s strategic initiative to integrate our current brands in the portfolio into 'OneShiseido' from a previously vertically led brand model. The new OneShiseido vision will leverage the portfolio scale and develop its position in skincare, make-up and fragrance by further maximising the potential of our key strategic brands bareMinerals, NARS, Laura Mercier, Dolce & Gabbana and Shiseido.

Cecile joins having previously led the P&G Prestige Division for the UK & Ireland.  

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