Revieve, a personalised digital brand experience company, has announced the launch of an AI Makeup Advisor experience, in collaboration with ongoing partner SHISEIDO, the key global prestige brand of the Shiseido Group to serve consumers in the EMEA region.

The AI Makeup Advisor will support Shiseido’s vision in becoming a leading personal beauty and wellness brand by supporting consumers in discovering a makeup routine that is unique to each and every user. The collaboration brings together Shiseido’s commitment to beauty innovation and Revieve’s AI Selfie Analysis, AI-powered personalized recommendations, and true-to-life virtual try-on technologies to create the first digital makeup advisor experience in the world.

Consumers can access the Makeup Advisor via Shiseido’s website, where they will be prompted to upload a selfie and answer questions based on desired beauty goals. Based on Revieve’s AI selfie analysis, and user input, customers will receive a comprehensive list of recommended products based on full makeup application including eyes, lips, and face.