UK online retailer Shop Direct has announced it will be continuing its focus on its two brands, Very.co.uk and Littlewoods.com, with the announcement that isme.com will become part of Very.co.uk from the end of this month. The brand consolidation follows on from the earlier successful migration of Woolworths.com into Very.co.uk in June and K&Co.com into Littlewoods.com in July of this year. The earlier migrations have exceeded expectations in terms of both number of customers shopping and amount of sales and it is anticipated that this third migration will also follow suit.
 

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Shop Direct Group in 'in-house PR'