Shopify has announced that it has collaborated with TikTok on an e-Commerce partnership. TikTok users with business accounts will be able to deploy in-feed shoppable video ads directly within Shopify. Merchants will select which products they would like to feature and the video ads will be automatically generated to link to Shopify stores for checkout. Ready-made templates designed specifically for commerce mean merchants of any size can take advantage of the TikTok channel using their existing imagery or video. 

Shopify and TikTok will also collaborate to test new commerce features over the coming months that will further empower merchants to expand their paid and organic reach in video and on profiles.

“We’re thrilled to be the first partner to welcome TikTok to the world of commerce, particularly right now, as our merchants prepare for a busy online holiday shopping season,” said Satish Kanwar, Vice President of Product at Shopify