Date Posted: Monday 19th November 2018
ShortLlist Media has announced its rebrand to The Stylist Group, strengthening its dominant position as a contemporary media brand for women. Stylist, will expand significantly with a US digital operation, a franchised events business and a fitness product. As part of the strategic move, the ShortList print edition will cease. In a restructure, the company will focus entirely on being the leading media brand for women across all platforms.
With the Shortlist print product closing, the brand will live on as Shortlist.com and will evolve from a men’s lifestyle brand to a product recommender. ShortList has always been passionate about product and design, from the latest to the classics, and will now become a market-defining guide for a busy, metropolitan audience.
2019 will see the launch of a new Stylist-branded fitness offering for women. The new brand will capture the spirit of the times, fusing female empowerment with a strength-oriented exercise proposition. As well as content, the brand will comprise of an event, fitness studio and a product range.