Shortlist Media has today announced the appointment of Sam Bird to the newly created role of executive director, Family - its pioneering creative studio. Sam will be responsible for the vision, development and growth of Family. He will work alongside Shortlist Media’s award-winning editors and commercial leads to produce content that delights and inspires its Met Set audience.

The studio offer consultancy and ideation right through to execution and distribution. Editors across Shortlist Media form the inventive backbone of Family, which also includes strategy and sales, development coders, social media and data specialists, to ensure that each concept is specifically brought to life and resonates with the Met Set audience.

Sam joins the company from OMD UK, where he held the position of head of social, content & influencer marketing, and prior to that was head of SEO & social at Low-cost Travel Group. Specifically, he has experience in social video, influencer marketing and success in galvanising creative teams to deliver results for brands. Sam will begin his new role on 12 March and will report directly to Sophie Robinson, Chief Marketing Officer.