L'Oreal has announced that it is withdrawing its beauty brand shu uemura from the UK market. The brand will no longer be available in UK concessions, however, UK customers can shop the brand online via Le Bon Marche e-commerce site. L’Oréal has taken this decision in order to prioritise and fully focus commercial efforts on new brands within the Luxury Division of the company. Shu Uemura Art of Hair, part of the L’Oréal Professional Products Division, continues to trade in the UK through professional salons. 

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L'Oreal in 'in-house PR'