British clothing brand Sir Plus has appointed Red Hot Penny with rejuvenating its current online marketing strategy. Sir Plus makes high quality clothing in the UK using ‘cabbage’, a term used in the industry to describe fabric that is left over after an order has been made up. Henry Hales founded Sir Plus in 2011 and has now formed contacts with major factories and fabric dealers across the country. They began by using excess shirting to make men’s boxers and then added waistcoats, jumpers, scarves and more to the range. Social Media, Digital PR and SEO form the plan of action for the Sir Plus campaign, covering all social platforms, online publications and search engines. The aim of the Digital Marketing strategy is to expand the reach the Sir Plus online store has, while also raising awareness of the unique background of the brand.

Contact

Sir Plus in 'fashion & accessories'