Six Senses has signed a hotel management agreement with AUla Development Company, fully owned by the Public Investment Fund (PIF), to open Six Senses AlUla in Saudi Arabia in 2027. The agreement was signed by Fabien Toscano, Chief Executive Officer of AlUla Development Company, and Neil Jacobs, Chief Executive Officer of Six Senses, in the presence of AlUla Development Company Managing Director Naif AlHamdan, at the Maraya Concert Hall.

Six Senses AlUla will open in a prime position within a natural oasis sprinkled with palm groves and framed by dramatic red-sandstone cliffs. Home to the ancient Nabatean civilization, this once important trading destination, strategically placed along the historical spice route connecting east and west, pays homage to centuries of human history and culture.

Today, the immaculately preserved monumental tombs, replete with elaborately decorated facades dating from the 1st century BC to 1st century AD, make AlUla the Kingdom’s first UNESCO World Heritage site. Six Senses AlUla will include  100 guest villas and 25 residences preserving the cultural and architectural treasures on show within its 1,200,000 square-meter landscape.