Six Senses Southern Dunes, the first property set to open in Saudi Arabia’s Red Sea Project, will open its doors in late 2023 with Sherif Marei as Director of Sales & Marketing. With a career spanning 17 years in the luxury hospitality sector, Marei’s career started with the Accor Group, working at a number of renowned properties including Fairmont Heliopolis and Fairmont Nile City. His extensive expertise in luxury hotel inaugurations includes high-profile launches such as The Ritz-Carlton, Jeddah, and most recently the Banyan Tree AlUla. His notable honours include the globally recognised Director of Sales of the Year and Fairmont Masters, in addition to the Fairmont President Circle Awards, the brand’s top accolade in sales.

Located along the historic incense trade route against the backdrop of desert plains and the Hijaz Mountains, Six Senses Southern Dunes, will set new standards in sustainability and desert hospitality as it takes guests on a journey into seldom-experienced nature, wildlife, and culture. The resort will be open all year round welcoming both adventure-seekers looking to experience the uniqueness of the Saudi Arabian desert and pleasure-seekers who want to relax in the tranquility and serenity of the Alnesai dunes.