Skeyndor has announced the launch of its Phenomenon Mascara, which will be available next week, priced at £25. The mascara features an innovative 3cm jumbo sized, spiral brush applicator that coats the lashes one by one through its fibres. With a combination of two 'film forming' ingredients and cellulose micro beads that optimise thickening without adding weight or drying out lashes, while its helical shape and precise separation of the fibres provides the lashes with extra volume. The non-clumping formulation means that every part of the lash gets evenly coated from root to tip; creating the 'fake eyelashes' effect without flaking or clumping. Paraben and TEA free, the Phenomenon Mascara is synthetic and contains natural wax along with a new plasticising agent that allows transfer from the brush to the lashes.  

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