TRACE Publicity has been appointed to handle all UK PR activity for anokha, a natural skincare company born from a desire for environmental ingredients to achieve clinical results. Established in 2008 by board-certified plastic surgeon Nina S. Naidu, MD FACS, anokha’s formulas are based on extensive clinical and laboratory research and all products are manufactured by hand, ensuring that only actives of the highest quality are used. anokha layers natural botanicals and actives, such as lotus flower, jasmine, sandalwood, and rosewater, with medical expertise to create products that are as sensory as they are restorative to ignite a private moment of beauty. The products are currently available in the UK and Ireland via the brand’s website, anokhaskincare.com.