Premium wellness and skincare brand Cellular Goods has unveiled internationally renowned supermodel and icon Helena Christensen as its new face of brand. Helena fronts the Rejuvenating Skincare Campaign as the new muse for Cellular Goods’ science-backed, efficacy-led inaugural facial care range which launched in the UK in December 2021. Featuring the brand’s new, revolutionary blend of lab-made CBG and CBD, the collection’s expansion unveils three new formulas designed to achieve the ultimate skin complexion by focusing on fighting the ageing effects of inflammation – a root cause of skin ageing - aka ‘inflammageing’. Cannabinoids are some of nature’s most potent anti-inflammatory ingredients, which is why Cellular Goods has optimised their proprietary blend of CBG and now also CBD to fight inflammation. The new range leaves skin smoother, tighter and more radiant, and also includes other key skincare actives such as niacinamide and hyaluronic acid. The new products are available from today (21 September) at cellular-goods.com and via Amazon. Prices start from £69 for 50ml.