Premium British skincare brand ELEMIS has appointed Jennifer Baldwin (pictured, here) to the role of Chief Brand Officer, based in the London HQ. 

In her role, Jennifer will be responsible for evolving and executing the ELEMIS global brand strategy; bringing the brand’s core values to life and building brand equity, with a key focus on elevating ELEMIS’ three sustainability pillars of Biodiversity, Climate and People. 

Jennifer will support ELEMIS’ vision to be the no.1 premium, sustainable British skincare brand in the world, aligning with the Groupe L’OCCITANE mission and ELEMIS’ recent B Corp certification. 

Jennifer was a central figure at e-tailer Cult Beauty for almost eight years, spearheading the successful growth of digital beauty commerce. More recently, Jennifer was Head of Global Brand Marketing at Charlotte Tilbury, where she led the global brand strategy for their skincare business. 

The brand has also recently appointed Lauren Grimmer as Omni Channel Marketing Director, having previously been Head of Brand and Marketing at Bondi Sands, as well as Martin Bell, who has been appointed E-Commerce Director, having previously been E-Commerce Director at Hotel Chocolat.