Aisle 8 has been appointed to handle UK communications for fjör, pronounced ‘fyor’. Founded by Natalie Enslöw - fjör is a skincare brand powered by the hydrolytic enzyme. fjör derives from the Icelandic noun meaning vitality, energy and life. Influenced by Enslöw’s Nordic background, fjör believes in the nature of 'less is more'. Its hero product, the fjör hydrolytic serum, consists of just 12 ingredients that provide everything the skin needs, in just one product.

Aisle 8 will be working on all fjör UK product queries/campaigns, quote requests and brand-level awareness.