5th House PR has been appointed to handle the UK launch of US skincare brand Naturium, created by Susan Yara, social media personality and skin care authority. Naturium products are thoughtfully formulated with the highest-quality botanical, earth, and marine-based ingredients, combined with innovative alternatives and advanced science. Naturium believes true efficacy hinges on biocompatibility. In science, biocompatibility refers to the biological tissue of living organisms and its reaction to non-living materials; in other words, how the skin reacts to the formulas applied to it.