UP Public Relations has been appointed as the new press office for the luxury, sustainable, Ayurvedic skincare brand, Purearth. Founded by Ayurvedic skin expert Kavita Khosa, Purearth harnesses the philosophy of Ayurveda, with the potency of fair wild botanical ingredients. Each Purearth product subscribes to Ayurveda's codified system of plant and mineral-based healing for optimum skin health. Evoking harmony between mind, body and soul, the plant and mineral-based formulations are rooted in ancient Ayurvedic wisdom and a revelation in green skincare. The brand believes that skincare is akin to skinfood and can be absorbed into the bloodstream, therefore Purearth promises superlative ingredients, sourced responsibly and harnessed at the peak of their potency.