Fluorescent PR has been appointed to represent Verso, the premium anti-aging skincare range. The agency will devise and implement the PR Strategy for the Verso collection as well as handle new product developments in 2016. Verso is a powerful anti-aging skincare collection created by Lars Fredriksson, who was behind skincare brands such as Restylane Skincare and Swedish Skincare System. Containing Retinol 8 (vitamin A complex), this unique and patented formula increases the production of collagen which fills out the skin, effectively reversing signs of ageing. It is the first non-prescription high dose vitamin A derivative that can be used safely in the day time. Verso is eight times more potent than other retinol products and is clinically proven to strengthen the skin barrier, smooth wrinkles and reduce pigmentation. The collection contains no colourants, parabens or mineral oils. The simple skincare regime concentrates on seven products that deliver clinically proven results. Prices start at £32 for the Foaming Cleanser and go up to £95 for the Super Facial Serum. The Verso range is available from Selfridges, selected Space NK stores and online, John Lewis Concept stores and online and Cult Beauty. Fluorescent PR will be working with the UK beauty distributor Mark McDonald Consultancy on the Verso brand.

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Verso in 'beauty, fragrance, grooming & health'