MUSE Communications has been appointed to handle the PR for cult skincare brand WAKE.  Specially created for those who spend their days staring at devices and lead lives that might be stressful for the skin and sleep cycle. WAKE is skincare designed for a connected, always-on generation and it combats the negative impact it has on your skin. The brand’s formulas are independently formulated in the UK with a leading chemist, without fragrance or essential oils and sensitive skin in mind.

WAKE uses glass jars to reduce plastic waste and donates 5% of net profits to Women’s Aid charity.