Halpern has been appointed to handle the UK PR programme for skincare brand, Paula’s Choice. Paula’s Choice believes that beauty begins with truth. Grounded in the philosophy of smart, safe beauty, it believes that the products you use should work and be good for your skin, with no exceptions. Based on its heritage in consumer advocacy, each of its formulas is effective, safe and backed by cited research. Paula’s Choice is committed to uncovering the truth about skincare and demystifying the process of beautiful, healthy-looking skin. Halpern will be taking over communications with immediate effect, including all UK projects and PR requests.