Brand Building Co. has been appointed to handle the PR for the personalised, aesthetician-led skincare membership, Renude. Democratising access to expert skincare, Renude is a bespoke, science-backed membership for all ages and budgets. Using scientific data, aesthetician expertise and AI to prescribe a completely bespoke skincare plan that evolves with the customer. Following an online consultation form, each client is paired with an aesthetician for a 1-1 video call or they can simply upload photos, to determine their personalised skincare prescription. Each client encounter is enhanced by AI technology and machine learning, so the skincare guidance evolves with each client over time. Clients pay £20 each quarter for ongoing expert support, which is deducted from the purchase of products from their personalised skincare plan, all available at renude.co.