Purple has announced that it has been appointed to handle all UK press influencer activity for skincare brand Dermatica. Dermatica is a medical skincare startup offering personalised prescription topical treatments via an online photo-based consultation process with their dermatology team. The dermatology team assesses the individual’s skin to determine the optimal combination of prescription ingredients to address a range of skin issues including acne, pigmentation, melasma and signs of ageing such as wrinkles and loose or dull skin.