Pegasus has been appointed to handle the press and publicity for weight management brand Skinny Sprinkles, which has announced a partnership with celebrity mum and reality TV star, Billi Mucklow. The PR campaign will see Billi reveal how she lost three stone of baby weight and reached her goal weight in a series of media interviews. Skinny Sprinkles will be supporting the campaign with social media and in-store support at health food retailer Holland & Barrett, which is stocking the weight-loss sachets in all UK stores. The product works to help aid weight loss due to the active ingredient glucomannan, clinically proven to help weight-loss by working on the stomach to keep it feeling fuller for longer, helping slimmers reduce portion sizes and eat less. Skinny Sprinkles is available nationwide and retails at £25 for a 21 stick box and £44.99 for a 42 stick box.

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Skinny Sprinkles in 'beauty, fragrance, grooming & health'