British beauty brand Sleek MakeUP has announced a partnership with Haus of Darkwah, a non-binary multi-disciplinary artist and content creator, for a five-month Allyship Ambassador Campaign, to bolster and amplify their Allyship & Education positioning and to continue support of content creators representative of their customer base. Since its inception in 1985, Sleek MakeUP has developed highly pigmented cosmetics that are designed for deeper skin tones but accessible to all, with this partnership comes the next evolution for the brand.

Sleek MakeUP will be working collaboratively with Darkwah to develop content that allows the brand to connect with their audience about culturally significant moments, as well as Darkwah talking about the significance of colour cosmetics in their own personal journey with self-expression and identity. In partnership, they will be creating the ‘Let’s Talk About It….’ series offering perspective and insight into significant events, dates and cultural moments, with Darkwah leading the creative narrative to communicate and educate in a truly authentic, native and inspiring way. The aim of this series is to create a more genuine connection with Sleek MakeUP consumers by sharing the brand’s key values, beliefs and points of view on important topics.