Sleek MakeUP has launched I am Divine, a film spotlighting Black British changemakers and the role of make-up as a form of self-expression and self-care in collaboration with Black British creatives. The film celebrates the re-launch of the brand's iconic i-Divine eyeshadow palette range. The campaign film, directed by Otis Dominique (Jorja Smith’s ‘By Any Means’), gives a platform to Black British changemakers: journalist and author, Yomi Adegoke, Queer creative, writer, performer and LGBTQ+ advocate, Darkwah Keyi-Darkwah and financial wellness coach, Bola Sol, who all talk to what it means to be a changemaker.

“This campaign marks our wider commitment to using our communications channels as a platform to celebrate the communities we serve and the bold self-expression Sleek MakeUP is helping to facilitate”, said Katie Swift, Marketing Director, Walgreens Boots Alliance. 

For more information please visit sleekmakeup.com.