Swedish designed and scientifically tested sleepwear brand, Dagsmejan has announced its launch and appointed Little Black Book PR to handle its press and publicity. By taking insights from high-performance sportswear and adapting them to the body’s physiological sleep needs, Dagsmejan, together with leading partners from sleep research, material science and textile engineering has launched a line of sleepwear for both men and women which offer unique benefits such as thermo-regulation, moisture-wicking zones and 4 way stretch.

The debut collection comprises of a range of t-shirts, polos, shorts, pants and night dresses in an array of colours including dusty pink, ice & midnight blues, dark grey and classic black. All items are produced in Europe and fully adhere to Oekotex standards, with prices ranging between £64 - £84 from dagsmejan.com.