Slow fashion label FOLDE has launched and appointed Genny Madeira to manage its PR and Jo Lee of Garden State London to handle its marketing. Louise Petranca, whose background is global buying, and Sally Graveling, high-end Womenswear design have created the 360 transparent and sustainable business model with the help of Crowdfuner.  FOLDE sets out to regenerate both land and communities, joining the dots between these vital resources and the clothes we wear.

FOLDE will officially launch on 9 November. As key activists in the space for sustainability, Arizona Muse and Livia Firth have already pledged their support for FOLDE’s crowdfunding campaign, which is set to raise valuable funds required to launch this climate and community-driven brand.