Content creative agency Smart Beauty Creative has launched. Specialising in the beauty industry, Smart Beauty Creative offers content strategy and copywriting services for brands and agencies. Smart Beauty Creative also works on special projects such as content campaigns, how-to videos and customer magazines. Founded by Viola Levy, an award-winning beauty journalist with 15 years' experience, has worked with a variety of beauty brands, helping them to craft a tone of voice and ensure all messaging is consistent, engaging and in keeping with their brand values.