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BEAUTY

Smashbox to launch Brow Tech collection & #SHAPEMATTERS Palette

Date Posted: Thursday 30th July 2015

Cosmetics brand Smashbox has announced the launch of a number of new launches to its line. The new Brow Tech collection has been created to define, lift and add dimension for statement brows. Water-resistant, long-lasting and sweat and humidity proof, products include: Brow Tech Matte Pencil in Blonde, Taupe, Brunette and Dark Brown; Brow Tech Gloss Stick in Blonde, Taupe, Brunette and Dark Brown; and Brow Tech Highlight Stick in Gold Shimmer and Bronze Shimmer. Priced at £16 each, the collection will be available online from 4 August and nationwide from 19 August. The new #SHAPEMATTERS Palette (pictured above) aims to create an optical illusion in the form of a three-in-one contouring palette. Created to emphasise eyes, define brows and focus features, the kit includes one brow wax and two brow powders in Taupe/Soft Brown, one highlighter, one illuminator, one bronzer and one contour powder, along with nine Photo Op Eye Shadows in both matte and shimmer shades and a double-ended shadow/brow brush. The kit is also interactive with a Brow Card, which offers a printed side covering the basic, and another side that interacts with a smart phone to define the users' unique eye, brow and face shapes with a visual tutorial and an advanced face chart. The #SHAPEMATTERS Palette will be available online and in-store from 16 September, priced at £60.  

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Smashbox in 'beauty, fragrance, grooming & health'



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