New dental beauty brand Smilelab has announced its launch and appointed Brandnation to handle its PR and social media. Created by dentists using the latest technical insights and ingredients, smilelab launches with four hi-tech teeth whitening products: Advanced Whitening Toothpaste with superior cleaning and purifying properties; Advanced Teeth Whitening FLASH Brush for instant whitening on the go in just 15mins; Advanced Teeth Whitening S Strips and Advanced Teeth Whitening Strips FLASH, designed for white, cleaner, healthier teeth.

Smilelab will be exclusively stocked by Boots from July.

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Smilelab in 'beauty, fragrance, grooming & health'