MEDIA
Snapchat acquires 3D product modelling company Vertebrae
Date Posted: Thursday 22nd July 2021
Snapchat has acquired Vertebrae, a firm specialising in 3D product modelling in an effort to reach younger audiences. Vertebrae brings products to life virtually with 3D versions. Augmented Reality allows apps and businesses to bring a virtual version of reality to consumers' devices. Social networks use this power to sell products.