Snapchat has announced the launch of Brand Profiles on its app. Brand Profiles will bring various experiences for Snapchatters together in one single home. There are four main components of Brand Profiles:

• AR Lenses: Brands can save and showcase Lenses on their profile, allowing any Snapchatter to discover and/or revisit a brand’s unique AR experiences. 

• Native Store: Profiles may include a Native Store experience that enables Snapchatters to seamlessly browse and purchase items directly within the Snapchat app powered by Shopify. 

• Highlights: Brands can showcase collections of their best Public Snaps, Stories, photos, and videos right on their profile — permanently.

• Story posts: With Public Stories, brands can share what’s happening in their world with Snapchatters everywhere, from behind the scenes to daily activities.

Brands will also have access to mobile and web management tools to help them collaborate with team members, manage content, and review analytics. Brand Profiles are now available on Snapchat.