Date Posted: Thursday 19th April 2018
Snapchat has announced the launch of its Shoppable AR feature - a Snapchat Lens experience that will allow users to take action from the Snapchat camera (Snapchat's home screen) to learn more, interact with, buy - closing the sales loop on the interaction.
From today advertisers have the option to add a button to their Lens — that users tap to visit a website, learn about or buy a product, watch a long-form video (trailer etc), visit an app store, all while staying within Snapchat.
Four brands launching Shoppable AR Lenses are:
• Clairol (Coty) (AR beauty product trial for Color Crave + website)
• Adidas (AR experience for Deerupt Runner Shoe + website)
• King (AR Candy Crush experience + app install)
• STX Entertainment (AR Amy Schumer ‘I Feel Pretty’ Lens + film trailer video)
Over 70 million people use Lenses in the Snapchat camera each day. Users average three minutes of play time each, which adds up to 500 years of daily play time on the app. Snapchatters share 250 million Snaps with AR everyday.