Customisable sneaker brand SWEAR has launched and appointed SANE Communications to handle its press and publicity. The first fully customisable men's and women's sneaker brand, SWEAR was originally established in 1995 by Jose Neves, founder and CEO of Farfetch and today evolved into a new state of the art platform that democratises personalised design process. Apart from swear-london.com the customisable platform also appears on farfetch.com and in store at Browns London, 10 Corso Como Milan, Barney’s New York, Level Shoes Dubai, Artefacts Taipei and Joyce Hong Kong.