Bright Light PR has been appointed to handle the press and publicity for Soak; a range of diverse and multi-functional laundry care products with a unique philosophy of skincare for your clothing. Designed and founded by Director of Possibilities Jacqueline Sava in Toronto, Canada to effectively clean, revitalise and protect items, the brand challenges conventional laundry care with a no-rinse, no-nasties approach to protecting your cashmeres and delicates. By ensuring that all the ingredients in the post-consumer recycled bottles are free from harsh chemicals, Soak is available in scents of Fig, Yuzu, Pineapple Grove, Lacey, Celebration and Scentless.

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