British beauty brand Soap & Glory is launching its first VR game, bringing its two new skincare ranges Glow and Good Hydrations to life with Soap and Glory Land. This immersive activation forms part of the brand’s latest campaign Get Ready To Play bridging the gap between the worlds of gaming and beauty whilst elevating its feel-good skincare product offering.

Soap and Glory Land sits within the social gaming platform RecRoom, one of the biggest community spaces in the virtual reality category, and Soap & Glory is the first beauty brand to bring to life a skincare launch within this network.

Soap and Glory Land will be available to play from the 5 July on RecRoom.